RoundGlass

Role:

Team:

2 - 3 designers, 1 PM, 20 ~ engineers

Scope:

Brief:

Senior Product Designer

Mobile, onboarding, home screen

Onboarding, post-launch updates

What is RoundGlass?

RoundGlass emerged during the coronavirus pandemic, when more people than ever before were turning their attention to mindfulness apps. One of the gaps in existing solutions was that many offered audio-only experiences. For something as personal as mindfulness, a lack of visual cues—facial expressions, body posture—hindered the user’s ability to both form a connection with their instructor and also mimic their form.

My project at RoundGlass was to design a new meditation app with a specific focus on delivering studio-grade, high quality meditation content while building connections between users and instructors.

Research

My initial task was to interview our target audience and develop user personas. This research revealed that users often preferred mindfulness apps with relatable instructors. Some chose specific apps solely because they connected with a particular instructor. We also gathered insights from fitness and nutrition enthusiasts, as we aimed to expand into these areas. Notably, video content proved essential for users to bond with instructors, leading some to prefer YouTube for meditation over Headspace, as they valued seeing the instructor's expressions. Ultimately, users sought meditation apps to address specific issues like stress relief or sleep enhancement.

High level overviews of Liam and Kylie, our mindfulness oriented personas. Liam is meditation specific whereas Kylie has a broad interest in all areas of the wellness categories.

The overarching user journey for our MVP was pretty straightforward.

As part of onboarding, we would ask the user to indicate what topic was most important to them, and we would recommend them content to engage with. We tracked which teachers and topics they liked and would make content recommendations to the users based on this.

Visual Design

After I assumed the role of lead in November 2020, I made it a priority to address many of the interactions and visual inconsistencies that our users had encountered and was negatively impacting retention. Many of those issues are outlined below:

  • The home screen in particular utilized several different types of interactions to browse and engage with content. Some had explicit CTAs, others you had to swipe left and right to view more, and the articles section was an infinite scroll. I felt this complexity was not necessary, and changed this so that the majority of content is swipable left/right to view more. This brought the app more in line with other popular design patterns used by Netflix, Apple, etc. Most importantly, this interaction was implemented across the board, so the user only had to learn one pattern.
  • The app had utilized aggressive margins, padding, and font sizes. We often could not fit the content we needed to in the space provided. I tightened up our margins and adjusted our fonts to make it so that our design would be more flexible.
  • All caps was over-leveraged. All-caps are harder to read, and so I used sentence casing for most cases.
< Calendly

Loop Team >

© Tom Bergman 2025

All Rights Reserved

RoundGlass

Role:

Team:

2 - 3 designers, 1 PM, 20 ~ engineers

Senior Product Designer

Native mobile, onboarding, home screen

Scope:

Brief:

Initial onboarding and post-launch updates

What is RoundGlass?

RoundGlass emerged during the coronavirus pandemic, when more people than ever before were turning their attention to mindfulness apps. One of the gaps in existing solutions was that many offered audio-only experiences. For something as personal as mindfulness, a lack of visual cues—facial expressions, body posture—hindered the user’s ability to both form a connection with their instructor and also mimic their form.

My project at RoundGlass was to design a new meditation app with a specific focus on delivering studio-grade, high quality meditation content while building connections between users and instructors.

Research

My initial task was to interview our target audience and develop user personas. This research revealed that users often preferred mindfulness apps with relatable instructors. Some chose specific apps solely because they connected with a particular instructor. We also gathered insights from fitness and nutrition enthusiasts, as we aimed to expand into these areas. Notably, video content proved essential for users to bond with instructors, leading some to prefer YouTube for meditation over Headspace, as they valued seeing the instructor's expressions. Ultimately, users sought meditation apps to address specific issues like stress relief or sleep enhancement.

High level overviews of Liam and Kylie, our mindfulness oriented personas. Liam is meditation specific whereas Kylie has a broad interest in all areas of the wellness categories.

The overarching user journey for our MVP was pretty straightforward.

As part of onboarding, we would ask the user to indicate what topic was most important to them, and we would recommend them content to engage with. We tracked which teachers and topics they liked and would make content recommendations to the users based on this.

Visual Design

After I assumed the role of lead in November 2020, I made it a priority to address many of the interactions and visual inconsistencies that our users had encountered and was negatively impacting retention. Many of those issues are outlined below:

  • The home screen in particular utilized several different types of interactions to browse and engage with content. Some had explicit CTAs, others you had to swipe left and right to view more, and the articles section was an infinite scroll. I felt this complexity was not necessary, and changed this so that the majority of content is swipable left/right to view more. This brought the app more in line with other popular design patterns used by Netflix, Apple, etc. Most importantly, this interaction was implemented across the board, so the user only had to learn one pattern.
  • The app had utilized aggressive margins, padding, and font sizes. We often could not fit the content we needed to in the space provided. I tightened up our margins and adjusted our fonts to make it so that our design would be more flexible.
  • All caps was over-leveraged. All-caps are harder to read, and so I used sentence casing for most cases.
< Calendly

Loop Team >

© Tom Bergman 2025 All Rights Reserved

RoundGlass

Role:

Team:

Senior Product Designer

2 - 3 designers, 1 PM, 20 ~ engineers

Scope:

Native mobile, onboarding, home screen

Brief:

Initial onboarding and post-launch updates

What is RoundGlass?

RoundGlass emerged during the coronavirus pandemic, when more people than ever before were turning their attention to mindfulness apps. One of the gaps in existing solutions was that many offered audio-only experiences. For something as personal as mindfulness, a lack of visual cues—facial expressions, body posture—hindered the user’s ability to both form a connection with their instructor and also mimic their form.

My project at RoundGlass was to design a new meditation app with a specific focus on delivering studio-grade, high quality meditation content while building connections between users and instructors.

Research

My initial task was to interview our target audience and develop user personas. This research revealed that users often preferred mindfulness apps with relatable instructors. Some chose specific apps solely because they connected with a particular instructor. We also gathered insights from fitness and nutrition enthusiasts, as we aimed to expand into these areas. Notably, video content proved essential for users to bond with instructors, leading some to prefer YouTube for meditation over Headspace, as they valued seeing the instructor's expressions. Ultimately, users sought meditation apps to address specific issues like stress relief or sleep enhancement.

High level overviews of Liam and Kylie, our mindfulness oriented personas. Liam is meditation specific whereas Kylie has a broad interest in all areas of the wellness categories.

The overarching user journey for our MVP was pretty straightforward.

As part of onboarding, we would ask the user to indicate what topic was most important to them, and we would recommend them content to engage with. We tracked which teachers and topics they liked and would make content recommendations to the users based on this.

Visual Design

After I assumed the role of lead in November 2020, I made it a priority to address many of the interactions and visual inconsistencies that our users had encountered and was negatively impacting retention. Many of those issues are outlined below:

  • The home screen in particular utilized several different types of interactions to browse and engage with content. Some had explicit CTAs, others you had to swipe left and right to view more, and the articles section was an infinite scroll. I felt this complexity was not necessary, and changed this so that the majority of content is swipable left/right to view more. This brought the app more in line with other popular design patterns used by Netflix, Apple, etc. Most importantly, this interaction was implemented across the board, so the user only had to learn one pattern.
  • The app had utilized aggressive margins, padding, and font sizes. We often could not fit the content we needed to in the space provided. I tightened up our margins and adjusted our fonts to make it so that our design would be more flexible.
  • All caps was over-leveraged. All-caps are harder to read, and so I used sentence casing for most cases.
< Calendly
Loop Team >

© Tom Bergman 2025 All Rights Reserved